Nowadays, OTT platforms are gaining huge popularity among people.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
OTT’s popularity comes from several factors.
First, users can access many genres in one place, giving them more options.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
As a result, attention toward free services is increasing.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
Recently, Subscription cost FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Cost-free entertainment remains attractive to users.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.